Most supplements are guesswork. We start where everyone else guesses — with pure, correct data — and recommend only what the data and evidence support, at safe, evidence-graded doses. Honest, compliant, and capital-light.
We're guessing — paying for pills that don't fit us — because almost nothing is measured against you. The evidence is blunt.
adults in the largest study ever run — and the average multivitamin changed nothing measurable.2
mislabeled. Independent testing found nearly nine in ten supplements didn't match their label.3
measured against YOU. The one input that should drive the formula — your biology — is the one nobody reads.
A wall of identical pills. One strand ignites.
A needle-free hair sample and your real history become one clear picture. Then a human-grade intelligence — a coworker that keeps up beside you — reads the whole thing and formulates. We don't add boosters the evidence doesn't support.